Focus Entertainment is Rebranding as PulluP Entertainment

Since 2021, the French publisher that was once known as Focus Home Interactive has been known as Focus Entertainment, but the company will soon be going through another rebrand.

Focus Entertainment has announced that starting April 1, it’s rebranding itself as PulluP Entertainment. Under its new name, the company will comprise Focus Entertainment Publishing – a label that will work with external developers – as well as seven internal studios in the form of Deck13, Streumon, Twelve Tenths, Leikir Studio, Blackmill, Dovetail, and Carpool Studio.

Also included will be The Arcade Crew, a label focused on the publishing of independent games and retro gaming. The label will be led by Cyrille Imbert, CEO of Dotemu, and Dotemu itself will also fall under the label’s umbrella.

“This new organization aims to accelerate organic growth, profitability and cash flow generation for the Group’s three core businesses,” the company said.

That means the upcoming Expeditions: A MudRunner Game to be published by the company under the Focus Entertainment brand. Over the coming months, the company has a number of other releases lined up, including Banishers: Ghosts of New Eden, Metal Slug Tactics, Warhammer 40,000: Space Marine 2, and more.